Chief Coach Stanley Rao Speech on Marketing Outsourcing at TFM&A 2012 India Mumbai

October 11, 2012 7:32 am ⋅

Keynote Speech by Stanley Rao at TFM& A Event 2012 India

TMF&A 2012 is up and all the speakers are set to talk, share their ideas and thoughts on the various discussions happening at the summit. TFM&A 2012 organized on the 9thOctober 2012 with a mission to provide solutions for the challenges they are facing in the marketing field. As a key note speaker at the event, Stanley Rao represented his views on Marketing Outsourcing: India Next $100 Billion growing Mantra focusing my attention on the opportunities one could grab through marketing out sourcing.

As Organizations today are facing difficulty in generating revenue from the activities they are doing, Marketing out sourcing here would be of a great help setting up the entire system again starting from the branding, packaging to the marketing of the products and services. After all marketing outsourcing is all about paying attention to every marketing activity, building up business increasing the sales and bringing back effective marketing results.

Event Press Release – Stanley Rao to Speak About Marketing Outsourcing

Digital Marketing has developed its success in such a way that each and every organization has it no matter if it is handled by you or not. It would not make a difference even if you have not spent much time on facebook, twitter or the other social networking sites. But it is very important that as a marketer you take out time and generate ideas of how you could manage your digital marketing process in a better manner. Given below are some of the important steps for evaluating the digital marketing process in the organization.

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Strategies to be a Successful Leader

September 26, 2012 6:54 am ⋅

Every one at a certain point of time must have wished that they would work for them selves, like a leader and doing what ever we feel like to. Working within ourselves provides us with many advantages like working without a Leader who would keep pestering and asking you how much have you done and the never ending questions. But at times having a Leader is also a kind of advantage in order to have the fear and get the work done on time. Given below are some of the techniques one could use to be a successful leader of a organization.

Have some knowledge on your field: While starting up a own business or doing an activity in the organization it is very important that you have some kind of knowledge in the business that you are doing. And to have knowledge you need to do some research, yes it is the research that plays an important role here. Do some research and keep your self updated on what ever is happening in your field, staying updated with what ever is happening in the field. Talk to people and learn about the strategies they could use in order to stay successful.

Have some goals: Goals are the most important aspect of every ones life. Each of us do have some kind of goals be it personal or professional. Goals are the ones that helps you reach the things you always had dreamt about. So when you have thought to be your own Leader create a list of goals that you need to meet each day and try reaching them as much as you can. You should have goals not just to achieve success in your business but in your career also.

Appreciate your self for the work you have done: A Leader of any organization would appreciate their employees while they have achieved some task. So appreciate your self for what ever task you have achieved. Whether you gift your self with something, or whether you go out for lunch, give your self a kind of appreciation so that you continue keeping up the positive energy for every activity that you are doing.

Give your self some break: It is often believed and said that you should be a smart worker than being a hard worker. Give your self a kind of break from what ever activity you are trying to do.. Doing this would not just bring you better results but would also give you all that you need.

Have a Schedule:Having your own business and not having a schedule would not be of any advantage, so make sure that you have some goals set before you begin doing something. Working with your self will give you all that you need including the freedom to do what ever you want to. So make sure you have a schedule set for your self and you stick to it in order to avoid complications in the things you are doing.

Being a Leader of your own is a kind of good thing but only when you have these things followed. So what do you have to say about this. Do share your views with us.

To Gain more advanced marketing techniques from Top company leaders attend events like – CEO Marketing Summit India, CMO Marketing Summits India

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Social Media techniques one could use to generate traffic

September 25, 2012 6:55 am ⋅

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Social networking sites are one among those sites that are used by millions of people, for either a personal or a professional matter with the ones present online. For example the content writers post their content online in order to gain some traffic towards their site, allowing them to know more on the organization and the products that they deal with. In the same way social networking sites are something that has to be carefully dealt with. Given below are some of the techniques one could use to generate traffic from a social networking site.

  • Create a Well Designed Profile: In order to generate traffic from the social networking sites, make sure that your profile is well designed and is completely updated with the required information. The reason behind this is that it is the social networking sites that allow people to reach you in an easy manner, providing them with a clear understanding on the organization and the products that they deal with.

  • Invite and Make friends: Social media sites especially like Facebook are one of the best ways of generating traffic towards your site. And this is done by making comments, liking, and sharing out a particular post that is posted by them. This would not just help you in maintaining a stronger relationship and would help you in generating more contacts. So generate contacts as much as you can.

  • Have a Unique and Fresh Content: Content is the King. So make sure that you update your site with a fresh and a unique content that could easily bring traffic towards your site. Apart from this one of the most important thing that needs to be remembered here is to update the site in a frequent manner. Doing this would not just keep the people engaged to it but would also get you some better responses.

  • Provide them with some good titles: The title of the content plays a very important role. It is the title that makes the visitors decide whether to go ahead with the content or not. The more good the title, the more would be the traffic towards your site. So make sure that you provide your visitors with some good title ensuring your self to gain huge traffic from a social networking site.

  • Provide them with some good information: This is the most important point one needs to remember to gain traffic from a site. Provide them with some relevant information so that they could gain some idea on you and the organization, Making sure that you stick to the same subject and not get into a field where you have no knowledge about. Doing this would again help you in generating huge traffic and some better results to your site.

Social networking sites is a great option and tool for the businesses to deal with. Its just that they need to be aware of the methods of how it could be used and in what way it could be used. These were some of my techniques, What are yours ??? Do share your thoughts with us.

Get More Inspirational Sales Stories by Stanley Rao @ storyonsales.com

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Tips To Motivate The Employees of Your Organization

September 24, 2012 7:01 am ⋅

Being the managers or business owners of a particular organization we are always asked to maintain a balance sheet that shows what got us profit, and what got us loss. But we always forget to check the list of employees and decide where to put the employees under liabilities, under assets or under both. This is the most toughest part of an organization where its difficult to find some good and valuable employees for the organization. And if we find them, the businesses have become so competitive that the managers are finding it tough to motivate the employees of their organization no matter what they are doing. Given below are some of the important business tips to motivate and keep up the good employees in the organization.

  • As a business owner or manager of a particular business organization it becomes very important to make sure that you ask your employees to bring out a list that makes them feel happy while they are at work. Based on that list provide them with the task that they always has an interest to do. This would not just keep them happy but would also benefit you and your organization he/ she is dealing with.

  • To keep the best employees in your organization its very important to make sure that you pay them well.. check out for your competitors and see what are they doing to keep their employees happy. Provide them with opportunities like giving them prizes and bonces that would not just bring them an interest towards the work that they are doing but would also bring you good results.

  • Make sure you provide your employees with some good health insurance policies that would include even the other members of the family. Take care of them and their families not just by providing them with the health insurance but even through some holidays so that they could spend some time with their families. Providing them with some holidays would not just give them a relaxed mind but would also bring them back with a refreshed mind.

  • Employees turn out to be happy when they are motivated and awarded with every activity that they are dealing with in the organization. And this motivation would not just help them to perform even more better but would bring you effective results. So make sure such employees are motivated and promoted for the achievements that they have got within the organization.

  • Make sure that your employees are not just a part of the organization but are also a part of the team they are working with. This is can be achieved by creating opportunities like team building activities, providing them with some team T shirts, team goals and many more. Make it fun so that they would be with a refreshed mind while they are dealing with a task of an organization.

  • Get out newsletters, certificates, awards, and letter of thanks that would talk and thank the employees for an achievement that they got through a particular task. Have something that would make them recognized for the achievements that they have got in the organization. Example The employee of the month or employees of the year.

  • Thank your employees for all the efforts that they have put towards your organization. This could be done by wishing them on their birthday, anniversaries,announcements in a meeting or at any function done within an organization. Visit them at their office and check out how things are happening and are they all fine with it.

The employees are the most important part of an organization. So make sure that they are happy with what ever they are doing within the organization. The more you encourage them, the more would be the benefit towards you and your organization. So what have you done to encourage the employees of your organization. Do share your Views with us.

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Search Marketing Techniques And Strategies for Your Business

September 22, 2012 7:26 am ⋅

SEO as we all know is a term that stands for the search engine optimization and is considered to be a process that helps you bringing traffic, increasing the page ranking of a particular website that you are handling. Search engine pages like Google, yahoo and Bing have and provide us with such page results where the content, images and the videos is provided with a specific ranking by search engine and is considered relevant to the users. As marketing is the most important field of all businesses today one needs to be aware of all the techniques and strategies one could apply in the search engine optimization. And these techniques or strategies are:

  • Create and Verify your Profile: In order to market your products and services in the world of online marketing it is very necessary that you create and update your profile with all the required information, that could give them a clear understanding to your clients on what your business is all about. Also make sure that the profile is completely verified with entire verification process that could include phone number etc.

  • Provide them with some images: Once the profile is updated and verified make sure that you provide your clients with some images and videos that provides them with some identity and information towards your organization. And when it comes to images not necessary that it has to be professional always but as they represent you and the organization make sure they are decent.

  • Give them with some good content: As content is said to be the king in the world of SEO one needs to remember that before the content is put on the website, it is checked and verified from all the grammatical mistakes and the content issue. The content is said and believed to be good only when it is unique, different and is stuffed with key words so that it is easily visible on the search engine.

  • Ask your customers for some feedback: Feed back is the most important process that i feel should be followed and done by every business organization. Getting a feedback from your clients will help you know what changes you need to bring in the activities that you are doing and what are the things that you are lacking behind. Bad reviews are not bad, they help you to gain some positive kind of energy for every activity you are doing. So never take negative comments as negative in life.

  • Provide them with a contact number: As a marketer make sure that your website is updated with contact number so that the clients could contact you at a great easy and without any difficulty.

  • Dont always think like a Marketer, At times think like a customer: At times marketers or the business owners just think of key words that helps them drive traffic to their site and bringing up the page ranking. But they forget to look for key words that the customers use to get the products and services. So at times think like a customer too.

  • Provide your customers with some email addresses: Email addresses are the most powerful tool used by all the businesses today, as it not just helps in getting you more customers but will also help in building and maintaining a stronger relationship with them. So make sure that your website is provided with an email address so that they could get in touch with you at a great ease.

SEO is such a great field that it would help you gain all that you need only when it is dealt in a careful manner. Even with the updates of just email address and phone numbers one could easily gain traffic to your website. So what are your techniques and strategies of online marketing. Do Share your views with us.

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Content Writing in terms of Search Engine Optimization

September 21, 2012 5:38 am ⋅

Content writing in terms of SEO is a process where you have to be very careful while dealing with it. It is the Search engine that helps you in getting the exact audience for your products and services. So it is very important to remember that when a SEO content is being written, it should be written in such a way that it is stuffed with proper key words, adding links, images and things that would help you increase the page ranking. Given below are some of the important techniques that would not just help you write a better content but would also give you a better page ranking.

  • Always remember that it is a content that matter: Content is said to be the king of the search engine optimization only when you provide the market audience with the exact content that they need, in other words something that is relevant and interesting enough based on your industry. Creating a good content will not just increase your page ranking but would also make sure that you get some good links and is shared with others.

  • Make sure you stay on the topic: SEO content writing is completely different from the normal content writing. So while writing a content especially when it comes to SEO make sure that the content is related to your subject matter so that you could get some effective results in the activities that you are doing and ensures that your content is shared among the others.

  • Provide them with some good titles: The titles are the most important thing that plays an important role here. It is the title of the content that helps in grabbing the attention of the market audiences, ensuring that you get some better responses. So make sure that you do not land up in making the title that is boring , long and that has no interest in reading. Create a title that every one would love to read and not a title that one would avoid.

  • Know the keyword strength and density: The content that is written for a web page should not be less than 300 to 1000 words. Depending on the content and the words the page rank increases. And the length of the key words again depends upon the number of keywords you are using and the way you use them. A key word for every 100 words of content being included is what is actually said to be called as a good content.

  • Write content which is unique: Content which is just copied and pasted leads to duplication issues. So make sure that when ever the content is being written it is written in such a way that it is found unique and different from the others. So always provide SEO with a fresh and a unique content.

  • Dont Stuff your content with more key words: Stuffing more number of keywords in the content would make it seem odd and something that is of no interest. So make sure that you use key words only where it is required and not place it where its not at all needed. Make sure that you spread your keywords entirely through out the content so that it seems to be more structured and formal kind. Use keywords only where it is required.

Content is said to be king and for your content to be called as a king, you need to have some good writing skills, and in order to have some good writing skills you need to follow these tips. So what are your tips as a SEO content writer. Do share your views with us.

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Referral Marketing and Its Strategies for Starting up Businesses

September 19, 2012 8:11 am ⋅

Marketers in order to stay ahead of their competitors use a variety of techniques and strategies to stay ahead of competitors. And its obvious for them to do so, Businesses cannot be satisfied with the changes that they already have. They need to keep adapting new techniques so that they could not just stay ahead of their competitors but would also help them in bringing in effective results. Having an idea on what referral marketing is all about and the techniques one could use while starting their own businesses will not just increase the business opportunities, marketing strengths but also would bring back your customer on regular basis. Given below are some of the techniques one could use in referral marketing:

  • Have a target – In every business that you do,it is very necessary that you set and have a target of your own. Having a target would help you measure the changes that you need to have in the activities you are doing, and where can those changes be applied. Set a goal with a timeline so that you will be aware of what you want and not be confused.

  • Provide your customers with a free service and check if they are going through any sort of an issue. Doing this would not just make them happy but would also make you refer them to others.

  • Check out things as to why do the customers come back to you all the time – Pay attention to this point and provide the clients with all that they need. This again would make them refer to you to the others gaining a kind of advantage from referral marketing.

  • Make sure that your business provides your clients with the timely or the maintenance agreement when they are dealing with you. Provide them with a calender or books that would remind them about you and the services provided by the organization.

  • Thank your customer for every deal or activity that they have done with you. Treat and show your customers that you do care for them. Doing this would not just build the trust of your customers and clients but would also keep the prospects coming to your door.

  • Customers when they are happy provide you with a appreciation. Appreciation given by these customers are always accepted, and in order to continue getting more appreciations from them provide them with some discounts,sales or gifts while they are dealing with you and your organization.

  • Customers give you a referral when you provide them an opportunity to talk about something. This talk could be done on the products that you have provided them with, or something that has made them feel happy and gained the trust towards you.

Referral Marketing is just like the other forms of marketing that provides you with all the advantages bringing in good results. Its just that one needs to follow the exact methods and procedures. The ideas of referral marketing does not end here, it all depends on the business you are doing. What are your ideas when it comes to referral marketing. And what advantages have you gained from them. Do share your views.

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Seminars Help Buildinging Positivity Among Employess of Organizations

September 18, 2012 8:56 am ⋅

Motivational Seminars to your employees helps to build a Strong Positive Organisation. It is said to be the best way of attracting customers to every activity you are doing. After all stories are something that every one would love to hear, and is something that we are hearing since childhood. This is one of the major reason as to why stories are used in businesses today. For example they are used in case studies, press releases, directing marketing and many more. Story telling is more used by the content writers and the copy writers. Through the content they make others try out the products and services and make the customers feel that they are the heroes of the story. Given below are five important techniques that could be used as a technique of story telling.

  • Provide your employees with a character that they could relate to: An organization is considered successful only when they are able to keep up with the needs and requirements of the clients. So while dealing with your clients make sure that you provide them with a character that they could relate too, making them feel that they are the main hero’s of the story.

  • Set a Stage: One of the main concept of story telling is to provide your clients with a stage. Begin with what you want to tell them, and then later tell them what you told them. The best way of grabbing their attention and building up curiosity.

  • Build up a kind of conflict in what ever you are doing: Conflict here can be external and internal. But when it comes to businesses conflicts here are usually external. In other words a power that is stopping a person or the organization to achieve its goals and targets. So while telling a story make sure you have a conflict in the beginning itself or else you story would not make any sense.

  • Build up curiosity: Story telling is considered good only when you create a kind of curiosity in the market audience. And Curiosity should be created in such a way that the audience become eager to know what is coming up next or what is that you are going to show them with. Thus build up suspense in every activity that you are doing.

  • Have dialogues: Stories are said to be incomplete if they do not have dialogues in them. Stories when it comes to businesses must have dialogues, so make sure you make it interesting and not boring. Remember do not over write the concept again and again or words .

Story telling is considered the best way of telling people what your products and services are all about. It helps the clients imagine the benefits that they could gain if they purchase the products. So what are your techniques of story telling do share your views with us.

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Deadly Sins of Facebook Marketing

September 17, 2012 5:37 am ⋅

Facebook is a social networking sites that has more than 500 million users online. And with more than 500 millions users online it has created its importance in such a way that people have started using face book as a most important tool of businesses today. It has provided the users with a platform where they could easily connect and communicate with their clients and consumers online. And when it comes to Facebook being used as a business tool one needs to make sure that he avoids the given mistakes of Facebook marketing.

  • Make sure you fill the page entirely: In order to gain advantages of Facebook marketing make sure that you fill in the entire details correctly. Provide your clients with the entire like the pictures, videos, way of connecting, and hours of operation using Facebook to its maximum potential. Doing this would not just get you more number of clients but would also get you better responses.

  • Follow the cover photos guidelines: The usage of cover photos should be done in such a way that it should convey the nature of business that you are doing. While uploading the cover photos on Facebook make sure that it does not include the contact information, the details of how the product could be purchased, and the other related things to your businesses that you are doing today. Upload as much pics you can in order to maintain the curiosity in the market audience.

  • Avoiding guidelines of the contest: When it comes to brand marketing, face book has certain guidelines that need to be followed. These guidelines could be the legal contest, acknowledging that the contest is not sponsored by Facebook and just sponsoring the entire thing through the apps.

  • Updating it Regularly: while its believed and said to be good keeping your clients and consumers updated on a regular basis is a kind of advantage one could gain. But when it comes to Facebook marketing, doing updates on a regular basis could have a negative impact. In other words the most important information is shuffled and is lost if done on regular basis. So make sure you update your content with a gap of two or three days so that you could easily grab in the attention.

  • Updating Posts that are of no interest: Relevant content is the most important key factor of getting the audience attention. So always make sure that you dont land up posting content that is not relevant to your subject. Also make sure that you do not bore them with the content that you have provided.

  • Don’t Make It Boring: Facebook is a platform where in order to grab the attention of the market audience you need to keep updating them with a relevant information. The content here could be posted in terms of videos, pics, and some other activities that could bring them some interest. Make sure that what ever you are posting is representing your brand.

Facebook is such a tool that it would not just help you in grabbing the attention of the market audience but would also help you in getting maximum exposure and effective marketing results. So make sure that you do not land-up in repeating these mistakes in each and every activities that you are doing related to Facebook marketing .

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Social Media and Some of the Marketing Ideas

September 12, 2012 10:01 am ⋅

Social Media is considered to be one of the biggest platform for all the businesses today. It has created its importance in such a way that it has become a forum for all of us to communicate and the only way for some people online. It has become the most important part of our daily life today. People do login into the social media websites more than thousand times per day no matter what ever the reason may be. Through social media people are constantly updating information on the famous sites like twitter, Facebook, and many more, trying to inform people on what ever they have to say. Given below are some of the techniques one could use in the social marketing ideas.

  • It is said that if you need to be known as a expert in the platform of social media. You need to pass out in the subject. Help out people in solving out their issues and gain the advantage of attracting more customers using the technique of social media marketing. So look out for people who are going through some kind of issues, and provide them with the solutions related to the subject and get the attention of those people whom you would not have got in without this.

  • Second and the most important thing one needs to remember is that your sites should be updated with information always. If you do not update your sites on regular basis the frequency of getting in more traffic to your site would automatically decrease. So always remind your self of updating something frequently on your site.

  • Third before you publish any content of your organization make sure it is checked before it is published on the site. As social media is a great tool, information which is not proof read would pass on in a great manner and would not get you results that you had always had been expecting.

  • Keep a watch on the timings that you are getting responses from the people online. Note down these timings and make sure you respond them back at the same time. Doing this would not just help you in keeping your self updated but would also help you in building up some great contacts.

  • Social media marketing is something that just needs a great content so that it could get some great followers and subscribers to the content. And to do this you need to be aware on every aspect of marketing. The more good your marketing, the more good would be the audience return through the links.

  • And the last but not the least the face book page here should always be updated. People respond and like pages that are updated on frequent basis. So share your content in all the best ways you can so that you just don’t get better responses but even effective marketing results to what ever you are doing.

Social media with all the popularity and name that it has gained has changed the way people communicate with each other today in this modern world. It is said to be the excellent tool of marketing only if one follows it correctly. So what do you have to say about the social media marketing process. Do share your views with us.

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